Kevin McFarland

Co-Founder & COO/CFO
Who Am I?

Kevin is the product of a lot of loving people, trying to combine a grassroots work ethic with lofty aspirations.

Why Formative?

Anyone can improve the world in their own way; Improving education empowers entire generations to have that opportunity.

Join Our Team

Be part of a team that’s changing education.

Education is the best way to close the opportunity gap and significant improvements will undeniably change the world for the better.

Our amazing team is remote and embraces a diversity of people, ideas, talents and experiences.

View Careers

Change Makers

Shawn Hopkins
Manager of Growth Marketing
Paul Mallin
Senior Product Manager
Lily Alvarez
Client Success Manager
Veena Agnihotri
Senior Client Success Manager
Ronald Phan
Software Engineer
Sara Cowley
Strategic Client Success Manager
Sarah McGull
Client Success, Director
Robyn Gerard
Sr. Client Support Specialist
Diego Cervantes
Multimedia Producer, Creative Services
Jay Daukas
Sales Development Representative (SDR)